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Ho Keat Leng
ORCID
Publication Activity (10 Years)
Years Active: 2012-2022
Publications (10 Years): 3
Top Topics
Social Networking Sites
Precision And Recall
Methodological Issues
Educational Video Games
Top Venues
Cyberpsychology Behav. Soc. Netw.
Int. J. Technol. Hum. Interact.
Int. J. Gaming Comput. Mediat. Simulations
Int. J. Asian Bus. Inf. Manag.
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Publications
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Wee Hern Ong
,
Ho Keat Leng
Social Media Marketing Strategies of Football Clubs: Limitations of Social Influence.
Int. J. Technol. Hum. Interact.
18 (1) (2022)
Ho Keat Leng
,
Ibrahim Mohamad Rozmand
,
Yu Hong Low
,
Yi Xian Philip Phua
Effect of Social Environment on Brand Recall in Sports Video Games.
Int. J. Gaming Comput. Mediat. Simulations
13 (1) (2021)
Ho Keat Leng
,
Xinran Wu
,
Deping Zhong
Effect of Brand Familiarity on Sponsor Recall: Evidence from Swimming Competitions.
Int. J. Asian Bus. Inf. Manag.
10 (3) (2019)
Ho Keat Leng
Methodological Issues in Using Data from Social Networking Sites.
Cyberpsychology Behav. Soc. Netw.
16 (9) (2013)
Ho Keat Leng
The Use of Facebook as a Marketing Tool by Private Educational Institutions in Singapore.
Int. J. Technol. Educ. Mark.
2 (1) (2012)