Data-driven marketing: how machine learning will improve decision-making for marketers.
Redouan AbakouyEl Mokhtar En-NaimiAnass El HaddadiLotfi ElaachakPublished in: SCA (2019)
Keyphrases
- data driven
- decision making
- machine learning
- data mining
- marketing strategies
- decision support system
- decision makers
- long term
- learning algorithm
- website
- decision support
- machine learning methods
- natural language processing
- computer vision
- explanation based learning
- learning tasks
- machine learning algorithms
- database marketing
- direct marketing
- predictive modeling
- decision process
- life cycle
- learning systems
- reinforcement learning
- business intelligence
- neural network
- supply chain
- decision trees
- computer science