The Impact of E-Commerce Customer Relationship Management in Business-to-Consumer E-Commerce.
Pauline RatnasingamPublished in: J. Electron. Commer. Organ. (2008)
Keyphrases
- customer relationship management
- business activities
- data mining technology
- electronic commerce
- customer base
- relationship management
- data mining applications
- data mining
- customer churn
- competitive advantage
- data mining systems
- information retrieval
- customer retention
- databases
- marketing strategies
- response time
- natural language processing
- object oriented
- information technology
- real world