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Optimizing Marketing Impact through Data Driven Decisioning.

Anil Kamath
Published in: KDD (2015)
Keyphrases
  • data driven
  • data mining
  • long term
  • decision making
  • search engine
  • website
  • short and long term
  • databases
  • neural network
  • information retrieval
  • evolutionary algorithm
  • social media
  • customer behavior
  • consumer behavior