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Investigating the Correlation between Customer Retention Programs of CRM and Customer Retention in E-Banking Context.

Alireza NiliAbbas Keramati
Published in: DEIS (2011)
Keyphrases
  • customer retention
  • customer relationship management
  • customer satisfaction
  • customer churn
  • databases
  • neural network
  • search engine
  • information systems
  • case study
  • data analysis