How social learning drives customer engagement in short video commerce: An attitude transfer perspective.
Dandan HeZhong YaoThompson S. H. TeoYuanhong MaWuhuan XuPublished in: Inf. Manag. (2024)
Keyphrases
- social learning
- electronic commerce
- social interaction
- individual learning
- learning process
- computational models
- learning community
- video content
- multimedia
- video sequences
- learning environment
- video frames
- learning analytics
- video data
- attitudes toward
- social dimensions
- video surveillance
- pedagogical agents
- user behavior
- e government
- customer satisfaction
- data mining
- social psychology