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Yuanhong Ma
Publication Activity (10 Years)
Years Active: 2017-2023
Publications (10 Years): 5
Top Topics
Immersive Environments
Live Streaming
Customer Preferences
Social Commerce
Top Venues
WHICEB
Behav. Inf. Technol.
ICIS
J. Theor. Appl. Electron. Commer. Res.
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Publications
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Dandan He
,
Zhong Yao
,
Pengfei Tang
,
Yuanhong Ma
Impacts of different interactions on viewers' sense of virtual community: an empirical study of live streaming platform.
Behav. Inf. Technol.
42 (7) (2023)
Yuanhong Ma
,
Ran (Alan) Zhang
,
Zhong Yao
How Does a Review Officer and Her Incentivized Contribution Affect the Review System?
ICIS
(2022)
Yuanhong Ma
,
Yunzhong Cao
,
Liangqiang Li
,
Jing Zhang
,
Addo Prince Clemen
Following the Flow: Exploring the Impact of Mobile Technology Environment on User's Virtual Experience and Behavioral Response.
J. Theor. Appl. Electron. Commer. Res.
16 (2) (2021)
Yunzhong Cao
,
Jing Zhang
,
Yuanhong Ma
Analysis of the E-commerce Competitiveness of Special Agro-products: A Case Study Based on the Western Sichuan Plateau.
IMMS
(2019)
Yunzhong Cao
,
Yuanhong Ma
Agro-products Consumer Initial T rust Formation Mechanism In the Social Commerce Context.
WHICEB
(2017)