Yuanhong Ma

Publication Activity (10 Years)

Years Active: 2017-2024
Publications (10 Years): 7

Top Topics

Social Commerce

Immersive Environments

Top Venues

Behav. Inf. Technol.

Inf. Process. Manag.

Publications

Dandan He, Zhong Yao, Thompson S. H. Teo, Yuanhong Ma, Wuhuan Xu
How social learning drives customer engagement in short video commerce: An attitude transfer perspective. Inf. Manag. 61 (7) (2024)
Yuanhong Ma, Zhong Yao, Jing Zhang, Pengfei Tang
Unveiling the impacts of performance-contingent incentivized reviews on subsequent supplementary reviews. Inf. Process. Manag. 61 (2) (2024)
Dandan He, Zhong Yao, Pengfei Tang, Yuanhong Ma
Impacts of different interactions on viewers' sense of virtual community: an empirical study of live streaming platform. Behav. Inf. Technol. 42 (7) (2023)
Yuanhong Ma, Ran (Alan) Zhang, Zhong Yao
How Does a Review Officer and Her Incentivized Contribution Affect the Review System? ICIS (2022)
Yuanhong Ma, Yunzhong Cao, Liangqiang Li, Jing Zhang, Addo Prince Clemen
Following the Flow: Exploring the Impact of Mobile Technology Environment on User's Virtual Experience and Behavioral Response. J. Theor. Appl. Electron. Commer. Res. 16 (2) (2021)
Yunzhong Cao, Jing Zhang, Yuanhong Ma
Analysis of the E-commerce Competitiveness of Special Agro-products: A Case Study Based on the Western Sichuan Plateau. IMMS (2019)
Yunzhong Cao, Yuanhong Ma
Agro-products Consumer Initial T rust Formation Mechanism In the Social Commerce Context. WHICEB (2017)