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CRM Actions and Processes - Goal-oriented Design based on Relationship Values.
Bernd Heinrich
Gregor Zellner
Susanne Leist
Published in:
Wirtschaftsinformatik (2) (2009)
Keyphrases
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goal oriented
requirements analysis
requirements engineering
process oriented
data sets
case study
knowledge based systems
relationship management
neural network
decision making
building blocks
design principles
action selection
data marts