Product Platforms for the Media Industry.

Lutz Köhler Markus Anding Thomas Hess

Published in: I3E (2003)

Keyphrases

product development
multimedia
market share
case study
competitive market
databases
software vendors
life cycle
product design
long tail
product line
automotive industry
fastest growing
consumer products
information systems
product quality
cross media
leading edge
search engine
media content
data mining
data sets