Investigating SaaS Providers' market success based on the Multivariate LGCM Approach.

Oh Seong Tak Sungbum Park

Published in: ITQM (2018)

Keyphrases

end users
service providers
cloud computing
customer retention
regression model
cloud services
consumer products
business opportunities
market share
financial data
success factors
database
statistical tests
multivariate data
electronic markets
stock market
electronic commerce
futures market