Antecedents of Consumer Trust in B-to-C Electronic Commerce.
Dan Jong KimDonald L. FerrinH. Raghav RaoPublished in: AMCIS (2003)
Keyphrases
- electronic commerce
- consumer trust
- service quality
- influence factors
- online markets
- agent technology
- electronic markets
- agent mediated
- search costs
- business models
- automated negotiation
- online banking
- search engine
- business transactions
- small and medium sized enterprises
- electronic marketplaces
- case study
- information systems