Keynote Paper: Data Mining Researcher, Who is Your Customer? Some Issues Inspired by the Information Systems Field.
Seppo PuuronenMykola PechenizkiyAlexey TsymbalPublished in: DEXA Workshops (2006)
Keyphrases
- data mining
- information systems
- key issues
- latest developments
- customer relationship management
- case study
- electronic commerce
- interdisciplinary field
- customer segmentation
- data mining techniques
- knowledge discovery
- machine learning
- information technology
- text mining
- management science
- data mining processes
- association rule mining
- open issues
- precision agriculture
- fraud detection
- inter disciplinary
- data analysis
- privacy issues
- direct marketing
- future trends
- web mining
- health care
- real world
- outlier detection
- churn prediction
- customer data
- data mining algorithms
- cluster analysis
- association rules
- web intelligence
- researchers and practitioners