Data-Driven Reserve Prices for Social Advertising Auctions at LinkedIn.
Tingting CuiLijun PengDavid PardoeKun LiuDeepak AgarwalDeepak KumarPublished in: ADKDD@KDD (2017)
Keyphrases
- data driven
- social networks
- social web
- social networking sites
- social networking
- bidding strategies
- auction mechanisms
- social interaction
- social media
- budget constraints
- user generated content
- sponsored search auctions
- online communities
- social networking websites
- collective intelligence
- social network analysis
- online advertising
- social relationships
- social context
- combinatorial auctions
- social graph
- group buying
- virtual communities
- multi attribute
- electricity markets
- online auctions
- community detection
- online social networks
- web content
- display advertising
- network structure
- resource allocation
- multi agent systems