How to Boost Customer Relationship Management via Web Mining Benefiting from the Glass Customer's Openness.
Frederik Simon BäumerBianca BuffPublished in: DATA (2019)
Keyphrases
- web mining
- customer relationship management
- data mining
- marketing strategies
- web data
- data mining technology
- customer churn
- data mining techniques
- web users
- social network analysis
- data mining applications
- relationship management
- competitive advantage
- web usage mining
- text mining
- machine learning
- knowledge discovery
- call center
- information extraction
- customer segmentation
- customer base
- user profiles
- web communities
- real world
- web logs
- association rule mining
- web services
- databases
- customer retention
- web content mining