A two-nation experiment to investigate the relationships among national culture, individual-level cultural variables and consumer attitudes toward advertising websites and the brand.
Kazuhiro KishiyaGordon E. MiraclePublished in: Int. J. Knowl. Eng. Soft Data Paradigms (2016)
Keyphrases
- attitudes toward
- individual level
- statistically significant
- cultural dimensions
- cross cultural
- cultural differences
- dependent variables
- electronic word of mouth
- website
- technology acceptance
- cognitive style
- group level
- computer technology
- consumer behavior
- perceived usefulness
- structural model
- college students
- behavioral intention
- independent variables
- positive attitude
- computer assisted language learning
- technology adoption
- national level
- computer usage
- e learning
- financial institutions
- online shopping
- online advertising
- survey instrument
- social networks
- social relationships