Gordon E. Miracle

Publication Activity (10 Years)

Years Active: 2015-2016
Publications (10 Years): 1

Top Topics

Switching Costs

Technology Acceptance

Cultural Dimensions

Top Venues

Int. J. Knowl. Eng. Soft Data Paradigms

Publications

Kazuhiro Kishiya, Gordon E. Miracle
A two-nation experiment to investigate the relationships among national culture, individual-level cultural variables and consumer attitudes toward advertising websites and the brand. Int. J. Knowl. Eng. Soft Data Paradigms 5 (2) (2016)
Kazuhiro Kishiya, Gordon E. Miracle
Examining the Relationships Among National Culture, Individual-Level Cultural Variable and Consumer Attitudes. KES (2015)