Social Media: An Eccentric Business Communication Tool for the 21st Century Marketers.
Chetna KudeshiaArun MittalPublished in: Int. J. Online Mark. (2015)
Keyphrases
- st century
- communication tools
- online marketing
- social media
- computer mediated
- business owners
- direct marketing
- marketing strategies
- computer mediated communication
- collaborative learning
- learning in higher education
- social networking
- online discussion
- educational technology
- search engine marketing
- marketing campaigns
- user generated content
- social networking sites
- computer supported collaborative learning
- distance learning
- social interaction
- emotional intelligence
- cooperative learning
- real world
- online learning
- social networks