Profit Optimizing Churn Prediction for Long-Term Loyal Customers in Online Games.
EunJo LeeBoram KimSungwook KangByung-Soo KangYoonjae JangHuy Kang KimPublished in: IEEE Trans. Games (2020)
Keyphrases
- online game
- customer churn
- customer relationship management
- long term
- churn prediction
- marketing strategies
- online gaming
- short term
- telecommunication services
- educational games
- computer games
- data mining
- data mining technology
- competitive advantage
- random forest
- rule induction
- game based learning
- credit risk
- virtual communities
- decision making
- data mining applications
- evaluation method
- call center
- rough sets
- knowledge discovery
- feature selection