Consumer Search and Purchase: An Empirical Investigation of Retargeting Based on Consumer Online Behaviors.
Zhenling JiangTat Y. ChanHai CheYouwei WangPublished in: Mark. Sci. (2021)
Keyphrases
- online search
- purchase behavior
- online stores
- search behavior
- electronic commerce
- online shopping
- online retailers
- online markets
- search algorithm
- internet shopping
- online shoppers
- product information
- consumer behavior
- comparison shopping
- search costs
- information seeking
- search strategy
- online learning
- online consumer
- search efficiency
- real time
- search tasks
- internet advertising
- human behavior
- search queries
- search strategies
- shopping behavior
- search space
- search engine
- social influence
- social media