Churn, Baby, Churn: Strategic Dynamics Among Dominant and Fringe Firms in a Segmented Industry.

John M. de Figueiredo Brian S. Silverman

Published in: Manag. Sci. (2007)

Keyphrases

competitive environment
case study
economic impact
information technology
data sets
dynamical systems
decision making
competitive advantage
data availability
strategic decisions
customer churn
software development
world wide
developed countries
financial services
customer retention