A Comparison of Buying Decision Patterns by Product Involvement: An Eye-Tracking Approach.
Do Young ChoiMin Hee HahnKun Chang LeePublished in: ACIIDS (3) (2012)
Keyphrases
- eye tracking
- eye movements
- human computer interaction
- visual attention
- eye tracking data
- eye tracker
- eye gaze
- implicit feedback
- gaze estimation
- usability evaluation
- visual search
- head mounted
- head motion
- eye detection and tracking
- program comprehension
- gaze direction
- usability testing
- cognitive style
- scan path
- eye movement data
- light conditions
- usability studies