Revitalizing the P's of E-Marketing with Customer Experience Management.
Sophea CheaTung BuiMargaret Meiling LuoPublished in: HICSS (2012)
Keyphrases
- customer relationship management
- business managers
- customer support
- customer behavior
- marketing strategies
- customer service
- decision making
- data mining applications
- information systems
- customer retention
- commercial banks
- data mining
- customer churn
- potential customers
- direct marketing
- consumer behavior
- database marketing
- management system
- decision support
- customer base
- website
- customer satisfaction
- data management
- knowledge management
- competitive advantage
- data processing
- risk management
- long term
- information management
- customer segmentation
- social media
- network management