From buzz to bucks: The impact of social media opinions on the locus of innovation.
Wenping ZhangLele KangQiqi JiangLei PeiPublished in: Electron. Commer. Res. Appl. (2018)
Keyphrases
- social media
- social computing
- consumer products
- user generated content
- social networking
- user generated
- social networks
- high impact
- social media data
- data sets
- social interaction
- big data
- online social networks
- social networking sites
- social context
- user activity
- public opinion
- real time
- technology transfer
- blog posts
- database
- data mining
- case study
- feature selection