Login / Signup
Examining the Role of "Free" Product-Augmenting Online Services in Pricing and Customer Retention Strategies.
Ramnath K. Chellappa
K. Ravi Kumar
Published in:
J. Manag. Inf. Syst. (2005)
Keyphrases
</>
online services
customer retention
pricing strategies
rapid growth
service providers
internet users
customer satisfaction
internet access
website
life cycle
network effects
decision making
online auctions
customer churn