Resource Packaging in Keyword Auctions.

Jianqing Chen De Liu Andrew B. Whinston

Published in: ICIS (2006)

Keyphrases

resource allocation
keywords
high speed
high density
information revelation
resource management

design process
information resources
multi attribute
resource constraints
resource consumption
neural network

contextual advertising
group buying
marginal utility
auction mechanisms
bidding strategies
grid environment

mechanism design
web resources
np hard
special case
relational databases
digital libraries