Resource Packaging in Keyword Auctions.
Jianqing ChenDe LiuAndrew B. WhinstonPublished in: ICIS (2006)
Keyphrases
- resource allocation
- keywords
- high speed
- high density
- information revelation
- resource management
- design process
- information resources
- multi attribute
- resource constraints
- resource consumption
- neural network
- contextual advertising
- group buying
- marginal utility
- auction mechanisms
- bidding strategies
- grid environment
- mechanism design
- web resources
- np hard
- special case
- relational databases
- digital libraries