Towards a Reference Enterprise Application Architecture for the Customer Relationship Management Domain.
André CruzAndré VasconcelosPublished in: ICEIS (3) (2015)
Keyphrases
- customer relationship management
- enterprise application
- data mining
- data mining technology
- management system
- data mining applications
- competitive advantage
- marketing strategies
- customer churn
- software architecture
- web services
- relationship management
- case study
- data access
- enterprise systems
- application server
- real world