Factors affecting the success of business-to-business international Internet marketing (B-to-B IIM): an empirical study of UK companies.
Riyad EidMyfanwy TruemanPublished in: Ind. Manag. Data Syst. (2004)
Keyphrases
- factors affecting
- online marketing
- internet marketing
- business schools
- return on investment
- information systems
- decision making
- financial information
- business processes
- business applications
- government organizations
- competitive advantage
- business environment
- factors influencing
- marketing campaigns
- business intelligence
- international business
- electronic commerce
- manufacturing companies
- search engine marketing
- international trade
- data mining
- business activities
- knowledge management
- marketing strategies
- perceived usefulness
- key factors
- hong kong
- higher education
- social media