Myfanwy Trueman

Publication Activity (10 Years)

Years Active: 2002-2004
Publications (10 Years): 0

Publications

Riyad Eid, Myfanwy Trueman
Factors affecting the success of business-to-business international Internet marketing (B-to-B IIM): an empirical study of UK companies. Ind. Manag. Data Syst. 104 (1) (2004)
Riyad Eid, Myfanwy Trueman, Abdel Moneim Ahmed
A cross-industry review of B2B critical success factors. Internet Res. 12 (2) (2002)