Customer relationship management in the contract pharmaceutical industry: an exploratory study for measuring success.
John Francis KrosScott NadlerJustin MolisPublished in: Int. J. Electron. Heal. (2007)
Keyphrases
- customer relationship management
- pharmaceutical industry
- customer retention
- medical diagnosis
- drug discovery
- data mining
- competitive advantage
- relationship management
- data mining technology
- marketing strategies
- business activities
- data mining applications
- customer churn
- critical success factors
- supply chain
- artificial intelligence
- business processes
- call center
- medical images
- information technology
- decision making