Paid internet advertising (PIA) and frequency of apps-buying decisions: Insights from the retail enterprises in an emerging market.
Sajad RezaeiMaryam EmamiNurlida IsmailPublished in: J. Enterp. Inf. Manag. (2018)
Keyphrases
- internet advertising
- data mining
- decision making
- market competition
- online advertising
- search advertising
- banner ads
- operational decisions
- decision makers
- managerial insights
- mobile advertising
- competitive market
- strategic decisions
- hong kong
- technological innovation
- small and medium sized
- supply chain
- online shopping
- business transactions
- stock market
- e learning