Nurlida Ismail

Publication Activity (10 Years)

Years Active: 2018-2018
Publications (10 Years): 1

Top Topics

Internet Advertising

Competitive Market

Decision Makers

Operational Decisions

Top Venues

J. Enterp. Inf. Manag.

Publications

Sajad Rezaei, Maryam Emami, Nurlida Ismail
Paid internet advertising (PIA) and frequency of apps-buying decisions: Insights from the retail enterprises in an emerging market. J. Enterp. Inf. Manag. 31 (3) (2018)