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A Study towards the Relation of Customer Relationship Management Customer Benefits and Customer Satisfaction.
Nastaran Mohammadhossein
Mohammad Nazir Ahmad
Nor Hidayati Zakaria
Shidrokh Goudarzi
Published in:
Int. J. Enterp. Inf. Syst. (2014)
Keyphrases
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customer satisfaction
customer relationship management
marketing strategies
customer retention
customer data
customer service
service quality
customer segmentation
online shopping
call center
support systems
customer behavior
customer churn
customer loyalty