Integrating OWA and data mining for analyzing customers churn in E-commerce.
Jie CaoXiaobing YuZhifei ZhangPublished in: J. Syst. Sci. Complex. (2015)
Keyphrases
- data mining
- customer relationship management
- customer churn
- data mining technology
- customer preferences
- customer segmentation
- direct marketing
- customer loyalty
- electronic commerce
- data mining applications
- cross selling
- customer base
- customer data
- online stores
- data mining techniques
- purchasing behavior
- association rules
- data mining methods
- data mining algorithms
- customer service
- service providers
- real world
- information retrieval
- website
- computer science
- knowledge discovery
- data warehouse
- rough sets
- marketing strategies
- product information
- aggregation operators
- business activities
- association rule mining
- customer satisfaction
- medical data
- business models
- online banking
- machine learning
- cluster analysis