Deployment of churn prediction model in financial services industry.
Charles ChuGuandong XuJames BrownlowBin FuPublished in: BESC (2016)
Keyphrases
- financial services
- prediction model
- customer churn
- regression model
- risk management
- competitive advantage
- predictive model
- neural network
- bp neural network
- response surface methodology
- economic development
- banking services
- policy makers
- exponential smoothing
- forecasting model
- stepwise regression
- commercial banks
- decision making