Toward Enhancing Customer's Experience in Digital Banking.

Naoum Jamous Salam Al-Hasan Layan Al-Otaibi Hiba Kayed Asma'a Ahmad Abu-Hmaidan

Published in: AMCIS (2019)

Keyphrases

retail banking
customer churn
banking services
banking industry
customer service

call center
commercial banks
customer knowledge
user experience

website
digital content
customer satisfaction
real time

customer behavior
prediction model
driving forces
electronic commerce