Toward Enhancing Customer's Experience in Digital Banking.

Naoum Jamous Salam Al-Hasan Layan Al-Otaibi Hiba Kayed Asma'a Ahmad Abu-Hmaidan

Published in: AMCIS (2019)

Keyphrases

retail banking
customer churn
banking services
banking industry
customer service
call center
commercial banks
customer knowledge
user experience
website
digital content
customer satisfaction
real time
customer behavior
prediction model
driving forces
electronic commerce