Configurator-Based Product Choice in Online Retail - Transferring mass customization thinking to services in retail.
Marcus GerardsFlorian SiemsDavid AntonsChristoph IhlFrank Thomas PillerPublished in: ICIS (2011)
Keyphrases
- mass customization
- product configuration
- mass production
- product information
- product design
- decision support
- knowledge compilation
- constraint satisfaction
- constraint satisfaction problems
- life cycle
- product development
- web services
- online learning
- artificial intelligence
- manufacturing process
- service providers
- organizational learning
- decision support system
- information technology
- optimal solution
- process planning
- case study
- decision making