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Implementing Big Data Analytics in Marketing Departments: Mixing Organic and Administered Approaches to Increase Data-Driven Decision Making.

Devon S. JohnsonDebika SihiLaurent Muzellec
Published in: Informatics (2021)
Keyphrases
  • data mining
  • data driven decision making
  • long term
  • software engineering
  • big data analytics
  • information retrieval
  • information technology
  • social media
  • information processing