Guerilla Marketing Using Social Media as a Success Strategy in Crowdfunding Campaigns: Towards a Research Model.
Elena JährigKatharina EbnerOlivia HornungStefan SmolnikPublished in: AMCIS (2017)
Keyphrases
- social media
- computational model
- objective function
- probability distribution
- statistical model
- probabilistic model
- theoretical analysis
- data mining
- simulation model
- experimental data
- parameter estimation
- prior knowledge
- high level
- decision makers
- management system
- image sequences
- theoretical framework
- mathematical model
- decision making
- neural network model
- data sets