Elena Jährig

Publication Activity (10 Years)

Years Active: 2017-2017
Publications (10 Years): 1

Top Topics

Decision Makers

Simulation Model

Theoretical Framework

Parameter Estimation

Top Venues

Publications

Elena Jährig, Katharina Ebner, Olivia Hornung, Stefan Smolnik
Guerilla Marketing Using Social Media as a Success Strategy in Crowdfunding Campaigns: Towards a Research Model. AMCIS (2017)