Understanding Consumer Churning Behaviors in Mobile Telecommunication Service Industry : Cross-national Comparison between Korea and China.
Chunghun LeeNayeon KwakChoong C. LeePublished in: ICIS (2015)
Keyphrases
- telecommunications industry
- mobile services
- mobile environments
- case study
- mobile communication
- mobile devices
- customer churn
- competitive market
- online stores
- value added services
- mobile networks
- wireless internet
- mobile phone
- service composition
- smart phones
- mobile computing
- mobile users
- mobile applications
- customer satisfaction
- united states
- context aware
- web services
- service discovery
- wireless communication
- service oriented
- mobile communications
- wireless networks
- service providers