Exploration of the Influence Mechanism of Young Consumer's Purchase Intention of Upcycling Clothing Using Data-mining Technique.
Zhujun WangYingmei XingYongping GuoPublished in: ISKE (2023)
Keyphrases
- purchase intention
- data mining techniques
- online shopping
- product quality
- data warehouse
- cluster analysis
- online stores
- data mining
- virtual communities
- association rules
- survey data
- association rule mining
- electronic word of mouth
- customer satisfaction
- apriori algorithm
- distributed data mining
- knowledge discovery
- process control
- service quality
- electronic commerce
- unsupervised learning
- data analysis
- quality control
- data sources