Predicting Customer Churn in Banking Based on Data Mining Techniques.
Wafaa A. AlsubaieHaya Z. AlbishiKhloud A. AljoufiWedyan S. AlghamdiEyman A. AlyahyanPublished in: ICCIDS (2021)
Keyphrases
- customer churn
- data mining techniques
- data mining technology
- customer relationship management
- data mining
- retail banking
- historical data
- prediction model
- churn prediction
- knowledge discovery
- data mining applications
- association rules
- data mining methods
- data mining algorithms
- credit scoring
- customer segmentation
- association rule mining
- fraud detection
- eye tracking data
- data warehouse
- evaluation method
- intrusion detection
- anomaly detection