Uso de CRM Social para mejorar Campañas de Marketing Dirigido en Sector Minorista - Use of Social CRM to improve Targeted Marketing Campaigns in the Retail Sector.
Víctor Wilfredo Bohórquez LópezEdwin HuaynateChristiam MendezPublished in: AMCIS (2018)
Keyphrases
- marketing strategies
- marketing campaigns
- customer relationship management
- social media
- social networks
- social interaction
- data mining
- machine learning
- real world
- online communities
- search engine marketing
- viral marketing
- data mining applications
- social networking
- life cycle
- intelligent systems
- text classification
- web services