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Edwin Huaynate
Publication Activity (10 Years)
Years Active: 2018-2018
Publications (10 Years): 1
Top Topics
Social Networking
Marketing Campaigns
Life Cycle
Data Mining Applications
Top Venues
AMCIS
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Publications
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Víctor Wilfredo Bohórquez López
,
Edwin Huaynate
,
Christiam Mendez
Uso de CRM Social para mejorar Campañas de Marketing Dirigido en Sector Minorista - Use of Social CRM to improve Targeted Marketing Campaigns in the Retail Sector.
AMCIS
(2018)