Perspectives of business process ethics in data-driven marketing management.
Ahm ShamsuzzohaHeli RaappanaPublished in: Secur. Priv. (2021)
Keyphrases
- business process
- data driven
- business processes
- business process management
- business requirements
- workflow management systems
- high tech
- customer relationship management
- business users
- process improvement
- inter organizational
- ws bpel
- process model
- virtual organization
- business rules
- web services
- business process modeling
- decision making
- case study
- process management
- workflow management
- process mining
- data mining
- workflow model
- information management
- information systems
- user interface
- data management
- business process models
- workflow technology
- marketing strategies
- software process
- decision makers
- service oriented architecture
- model driven