Performance evaluation with fuzzy VIKOR and AHP method based on customer satisfaction in Turkish banking sector.
Hasan DinçerUmit HaciogluPublished in: Kybernetes (2013)
Keyphrases
- ahp method
- customer satisfaction
- internet banking
- group decision making
- analytic hierarchy process
- evaluation method
- service quality
- fuzzy analytic hierarchy process
- multi criteria decision making
- core competence
- fuzzy comprehensive evaluation
- evaluation model
- user satisfaction
- customer retention
- decision makers
- customer data
- marketing strategies
- fuzzy sets
- fuzzy clustering
- intuitionistic fuzzy
- data mining
- higher education
- membership functions
- real time
- quality of service
- customer churn
- fuzzy set theory
- neural network