Dimensions of perceived risk of mobile banking apps: An empirical investigation of South African retail banking customers.
Philile ThusiDaniel K. MadukuPublished in: ICICIS (2019)
Keyphrases
- retail banking
- south african
- mobile applications
- perceived risk
- south africa
- customer churn
- negative impact
- mobile devices
- commercial banks
- mobile phone
- internet banking
- m learning
- customer relationship management
- mobile learning
- information and communication technologies
- hong kong
- risk management
- churn prediction
- information technology
- secondary school
- customer data