Intelligent Marketing and Merchandising Techniques for an Internet Shopping Mall.

Sung Ha Sung Bae Sanghyuk Park

Published in: PACIS (2001)

Keyphrases

shopping mall
online marketing
shopping malls
website
social media
intelligent systems
email
online advertising
online consumer
database systems
database
internet marketing
consumer behavior
high tech
internet advertising
financial services
customer relationship management
decision making