"Reach the right people": The politics of "interests" in Facebook's classification system for ad targeting.
Kelley CotterMel MedeirosChankyung PakKjerstin ThorsonPublished in: Big Data Soc. (2021)
Keyphrases
- classification accuracy
- decision trees
- pattern classification
- machine learning
- social media
- classification scheme
- feature extraction
- automatic classification
- pattern recognition
- training set
- feature vectors
- classification method
- classification algorithm
- support vector machine svm
- social networks
- text classification
- training samples
- decision rules
- image classification
- machine learning methods
- classification rules
- feature space
- support vector
- feature selection
- online advertising
- behavioral targeting