On Direct vs. Indirect Peer Influence in Large Social Networks.
Bin ZhangPaul A. PavlouRamayya KrishnanPublished in: Inf. Syst. Res. (2018)
Keyphrases
- social networks
- social influence
- information diffusion
- viral marketing
- information propagation
- social network analysis
- online social networks
- social media
- social networking
- social interaction
- link prediction
- heterogeneous networks
- social network data
- individual differences
- factors influencing
- influence maximization
- influence propagation
- information flow
- online social
- data sets
- community detection
- online communities
- search engine